It bordered the Myrtle Beach Convention Center, Kings Highway, Oak Street, and it was in very close proximity to residential neighborhoods and many oceanfront hotels.

Its size, for the time, was quite large with a total area around 442,965 square feet (41,152.8 m2) set on 48 acres (190,000 m2) of land.

A study taken by Wilbur Smith and Associates that indicated that a shopping center was needed for the Myrtle Beach area.

The clock was the idea of Ezra Whittner, a member of Nelson Benzing Design Associates, based in Raleigh.

According to a Sun News article written in April 1975, the mall was "expected to change the shopping habits of local residents and tourists."

It was hailed as "one of the largest and most modern shopping facilities in the Southeast" for its time with an architectural style that was quite noticeable throughout the mall.

Some of the major tenants included Belk, Collins Department Store (later to be Peebles), Eckerd Drugs, and Morrison's Cafeteria.

In addition to those mentioned above, the first stores that opened with the mall included Paperback Booksmith, Playhouse Toys, Record Bar, Coker's, Candlewood, Singer's, Suzanne's, Baskin-Robbins, Bottoms Up, Curious Cargo Gifts, Kinney Shoes, Magic Cavern, Der Dog Haus, Friedman's, Gingham Peddler, Lowery Organs, Lynn's, Hallmark, Hickory Farms, Karmelkorn, La Marick, Leaf 'n Match, Merle Norman, Nelson's Men's Shop, Endicott-Johnson, and Orange Bowl.

In 1976, the first Chick-Fil-A in the Myrtle Beach area was opened in the mall by John Shaw, a sales manager from Greer SC.

It included a mail-ordering delivery destination for many of Myrtle Beach's residents when they ordered from the Sears catalog.

In the spring of 1985, Burroughs and Chapin began a renovation process that would take two months, beginning in February and ending in April.

New stores appeared, including P-Nut Shak, Incredible Chocolate Chip Cookie Company, Things Remembered, and Nautical but Nice.

According to Burroughs and Chapin officials, the clock had received a large amount of use and attention that was not originally planned.

Coastal Carolina University had several of its offices in Myrtle Square, as well as the Republican Party headquarters for Horry County.

On December 22, 2005, a request for the demolition had been filed with the Ocean and Coastal Resource Management and was subject to public comment until January 2, 2006.