Mystic Story[1] (formerly Mystic Entertainment, Korean: 미스틱스토리; RR: Miseutik Seutori, abbreviated as MSTSTR) is a South Korean entertainment company established by South Korean singer-songwriter Yoon Jong-shin.

In March 2014, Mystic Story was merged with Family Actors Entertainment, which managed mostly actors and actresses, to become Mystic89 & Family, with both companies maintaining their separate focus in music and acting respectively.

[2][3] In July 2014, Mystic89 merged with APOP Entertainment, which houses girl group Brown Eyed Girls.

[4] In February 2015, Mystic89 added veteran singer and actress Uhm Jung-hwa.

[5] In March 2017, SM Entertainment acquired Mystic, becoming the label's largest shareholder.