Baek Kwang-hyeon, COO Playlist Studio (Korean: 플레이리스트 스튜디오; RR: Peulleiriseuteu Seutyudio), better known as Playlist, is a South Korean web drama production company known for producing independent video content and can expand its business to various areas such as performances, webtoons, music sources, and games by using intellectual property rights (IP).

[4] The second Playlist Studio's logo was introduced in August 2020 to lead a fun and playful pop culture by creating content that empathizes and move people and the world.

[6][7][8] In May of the same year, it decided to separate and build a new company after seeing their first web drama Love Playlist gained huge popularity after word of mouth among college students after it first aired in March 2017.

[2] In May 2020, Playlist signed a memorandum of understanding (MOU) with LG U+, a South Korean telecommunication company to jointly produce and distribute short-form 5G contents such as web dramas for VR, AR music videos, and 3D PPL by combining LG U+ VR and AR technology with the contents produced by Playlist.

The release of Love Playlist 1 & 2, it garnered over 300 million views and 70% of the main traffic is female from both the domestic and international channel.

[1] In June 2021, XX, Ending Again, In Seoul 2, Pop out boy!, Twenty-Twenty, Live On, My Fuxxxxx Romance, and Growing Season received the highest proportion of viewers aged between 18 and 24.

However, XX, My Fuxxxxx Romance, and Growing Season have the second-highest proportion of viewers aged 25–34 (21%, 27%, and 16%, respectively), covering a wide audience from teens to 30s.

[23] Due to the domestic and international success of Yellow (2017), the drama held a 2-hour fan meeting on November 4, 2017, at the White Wave Art Center in Seoul with a performance by Car, the Garden and MeloMance.

In addition, Kim Dong-hee (played as Ha Min) was cast in JTBC's high-rated drama SKY Castle and is continuing his acting career.

The term is used to link characters seen across secondary contents, such as collaborations and spin-offs, by organically connecting and integrating each work based on a common worldview.