After the brand's decline and "substantial losses" through the 1990s and early 2000s, the original company ceased operations in 2006, and then-owner Chuck Feeney sold its component parts.
[1][2] The N. Peal name was purchased by Adam Holdsworth, who operates it with a Head Office in Beamsley, North Yorkshire, a design team in London, and vertically integrated production “from goat to garment” in Mongolia and China.
[1] Rather than restart the Hawick factory, Holdsworth began production in Mongolia and China, citing improved transparency and control over the supply chain, and increased value to customers.
[5][4] The N.Peal flagship store in Burlington Arcade received a full refurbishment in 2013, with a concept taken from the clean refinement of those original Deco years where the greens were minty and the typography was curved.
[10] Movie stylists selected a "lapis blue" N. Peal sweater for Daniel Craig to wear as James Bond in the 2012 film Skyfall.