[1] Veeraswamy was born on 17 April 1932 in Otteri, in the erstwhile North Arcot district of Madras Presidency, into a Tamil-speaking family of Nagappa and Kamakshamma.

He began his association with cinema in the early 1950s when he worked as an attendant with Dreamland Pictures Corporation.

[2] The first film under the company, Kula Gourava, was released in 1971, and had Rajkumar playing the lead role.

The two subsequent films, Naagarahaavu (1972) and Bhootayyana Maga Ayyu (1974), became widely popular and emerged as critical and commercial successes.

Veeraswamy would go on to produce other films that emerged successful, such as Naa Ninna Mareyalare (1976), Chakravyuha (1983), Ramachaari (1991) and Halli Meshtru (1992).