EA Sports released NASCAR Thunder 2002 in 2001, and ever since then, Jeff Gordon (2002), Dale Earnhardt Jr. (2003), and Tony Stewart (2004) were on the cover.

Jeff Gordon and Hendrick Motorsports teammate Jimmie Johnson were on the cover.

The following year, the game was titled NASCAR 07 and features Elliott Sadler on the cover.

The new features include a new speed blur effect and an all-new momentum system, used to describe drivers' strong and weak racetrack types.

Polyphony Digital has since bought the rights to develop official NASCAR cars and tracks in their simulation video game Gran Turismo 5, marking the end of the series under the EA Sports label.