NBA 2K10 is a 2009 basketball simulation video game developed by Visual Concepts and published by 2K.

A mode called Association is also present, in which the player assumes control of an NBA organization, and simulates through seasons.

It was packaged in a specially designed locker, configured for game storage, and included a Kobe Bryant figurine made by McFarlane Toys, a poster of Bryant, and a commemorative video analyzing the history of the NBA 2K franchise.

[13][14][15] All other versions of the game do not hold an aggregated score on the website, due to a lack of reviews.

[23][24][25] 1UP.com's Aaron Thomas called NBA 2K10 an "excellent basketball game" that is "full of nagging technical problems".

The main technical issues Thomas experienced involved the game's framerate and online stability; he was also frustrated by some specific gameplay actions, such as referees taking too long to inbound the ball and frequent three-second violations.

He did experience "lots of little" technical problems, however, and felt that because of the game's up upbeat tempo, which he did like, it was far to easy to score, thus eliminating strategy.

[19] IGN concluded its review with: "With solid, fast paced gameplay and an excellent presentation that's easily the best the series has ever had, NBA 2K10 continues its strong pedigree of great basketball.

While the presentation holds down the fort, the inclusion of the NBA Today and My Player modes, as well as the addition of the developmental leagues make an already good title even better.

While the technical issues, such as the slowdown and the legacy problems with the AI and shooting are dismaying, they don't completely destroy the on-court experience, which is still strong enough to allow 2K to hold the basketball crown for yet another year.

[26] By February 2010, 2K Sports announced that the game had sold more than two million copies across all platforms worldwide, an increase over NBA 2K9's sales numbers through that same period of time.