ProPlay is a new type of technology that translates NBA footage into 2k24 gameplay as opposed to solely using motion capture like in the past games of the franchise.

[5] Game director Mike Wang said one of the benefits is to increase to animation accuracy of retired or deceased players, which was tougher to do with motion capture.

[6] For the first time in NBA 2K history, 2K24 allows for cross-platform play, although it is only available on the PlayStation 5 and Xbox Series X versions of the game.

[17] One of the big changes in the game is the redesigned market which allows players to purchase any MyTeam card, which resulted in complaints calling 2K24 "pay-to-win".

[18] Volmer singled out new features such as "ProPLAY,” which allows 2K to take real in-game footage and transfer it into the game-animations, writing that it made the game "stronger than ever".