The program, a half-hour in length, began during the 1990–91 NBA season, and was initially hosted by Bob Costas.
Costas left in the mid-1990s, and became lead play-by-play voice of The NBA on NBC in 1997.
The game was an update to the NBA Jam series, and used the same opening music and presentation style as the television show.
On March 3, 1991, the Insiders segment was cancelled and replaced by a report of breaking news: a plane had crashed in Security-Widefield, Colorado.
Because Operation Desert Storm had just ended, Costas emphasized that the story had nothing to do with events in Iraq.