In March 2008, Local Media decided to focus on growing websites and the top ten market stations, placing WTVJ in Miami and WVIT in Hartford up for sale.

Bronze is the standard existing short term affiliation, programming with ad inventory splits.

With the silver plan, the affiliate and network would add working in other media: internet, wireless and video on demand areas with inventory splits, a different financial arrangement and promotion commitments.

Gold affiliation agreement is a longer broader partnership in local online media and mobile digital TV with the network representing the gold affiliates in cable and satellite retransmission consent negotiations with the network sharing in the carriage revenue.

Andrew Lack also exited as chairman of NBCUniversal News Group as he was succeeded by Cesar Conde.

The division has prime time programming, business affairs, West Coast research, marketing, public relations and network scheduling.

[15] NBC Entertainment named Paul Telegdy as president of both its alternative and reality TV group and NBC Entertainment, along the formation of Universal Television Alternative Studios by president Meredith Ahr in June 2016.

These promotions are part of a push for NBC to create and distribute future reality TV shows.

[16] On September 24, 2018, Bob Greenblatt left NBC Entertainment's chairman position and was replaced by George Cheeks and Paul Telegdy.

[9] NBC Responds/Telemundo Responde units were launched by NBCU Stations in 2014 with a central Consumer Investigative Center based in Dallas.

By 2019, 18 stations were operating a Responds team with two more started up in 2019 (WTMO Orlando and KTDO El Paso) and 2 more planned in 2020.

Additionally, KNSD launched TeleXitos, a Spanish equivalent to Cozi TV, on channel 39.21 the same day.

On September 12, 2017, NBCUniversal acquired KUAN-LD from NRJ TV, LLC, the owner of KSCI, for $650,000;[29] the sale was completed on December 21, 2017.

[31] On September 23, 2019, the station group launched its LX digital news brand for original content.

DVD releases for most programs owned by the group are handled by Universal Pictures Home Entertainment through Studio Distribution Services, while certain titles are licensed to other companies such as Shout!

[37] Jeff Wachtel was transferred from his position as co-president of USA to head of content at Universal Cable Productions.

President Suzanne Kolb in September 2014, NBCU Cable announced the formation of Lifestyle Network Group consisting of Bravo, Oxygen, E!

[41][42] The group agreed to purchase a majority stake in Craftsy digital network from equity firms in May 2017.

[50] Lauren Zalaznick was appointed to head this division as executive vice president after her previous division was split into two, with most units being merged into NBCUniversal Cable Entertainment & Cable Studios and becoming NBCUniversal Cable Entertainment Group and the rest becoming NBCUniversal Hispanic Enterprises and Content[36] and taking the digital networks and the Integrated Media group with her, including Women At NBCU, Hispanics At NBCU and the NBCU Digital Council.

[50] In September 2014, Zalaznick left NBCUniversal and executive VP Cesar Conde took over most of the division.

[52] NBCUniversal Digital Enterprises hired additional executives in preparation for the roles outside of its first direct-to-consumer services: Patricia Parra Hadden as senior vice president for marketing and Ben McLean for business affairs/development, content licensing, operations and strategy.

[56] On June 19, 2017, Laura Lee began as executive VP of content, strategy and operations of the enterprise to oversee their recently purchased stake in Snap, Buzz and Vox Media.

[36] On December 24, 2014, NBCUniversal announced that it would rebrand mun2 as NBC Universo on February 1, 2015, to coincide with the network's Spanish-language broadcast of Super Bowl XLIX.

At that time it was announced Conde would move over to head up NBCUniversal News Group as chairman.

[12] Universal Studio Group, formerly NBCUniversal Content Studios, was formed in October 2019, with Bonnie Hammer (formerly a chairman of NBCU Direct-to-Consumer and Digital Enterprises) as chairwoman and George Cheeks (co-chairman of NBC Entertainment) as vice chairman.

[18] The Content Studios made its first overall deal worth nine-figure with Seth MacFarlane's Fuzzy Door production company in January 2020.

Lack was appointed to fix the division after flagging ratings and the Brian Williams embellishment scandal.

[78] On April 20, 2020, it was reported that NBCUniversal had sold its stake in Euronews to Media Globe Networks in order to prioritize the proposed international news channel.