However, Taiwanese OEMs must face the pressure of inventory accumulation due to returns from foreign original manufacturers.

In order to solve the problem of insufficient supply, it began to invest in a business model focusing on self-developed products and designed clothing.

[3] In October 1991, Taiwan's first self-created clothing brand NET was established in Housewives Mall.

[4] In 1993, Housewives Mall opened its first flagship store on Nanjing East Road, Taipei City.

In 1996, the Housewife Shopping Mall was renamed Jia Fang Clothing Co., Ltd. (J-fun Corp.).