In 1962, the NFL followed the American Football League's (AFL) suit with its own revenue sharing plan after CBS agreed to telecast all regular season games for an annual fee of US$4.65 million.

In 1962 and 1963, CBS would provide separate audio for a telecast (for instance, if the Green Bay Packers hosted the Chicago Bears, the telecast would have the same video, Chicago area viewers watching on WBBM-TV would hear Red Grange and George Connor call the action; meanwhile, viewers in Milwaukee and other parts of Wisconsin — Green Bay itself was blacked out — would hear Ray Scott and Tony Canadeo describe the game).

Ray Scott was not a fan of the separate audio concept and temporarily left CBS for a job calling a regional slate of college football games for NBC.

CBS' afternoon exhibition telecast of Dallas vs. San Francisco on August 21, 1965, was interrupted by coverage of the Gemini V blastoff, which resulted in a healthy amount of angry phone calls from fans.

The game (called by John Roach, Frank Glieber, and Gordy Soltau) was subsequently broadcast on tape-delay basis the following afternoon in a number of cities due to the late start.

With Lowell Perry[5] as analyst for the Pittsburgh network in 1966 alongside Joe Tucker, October 2 (where the Steelers played against the Redskins) was most likely the first time ever an African-American was in the TV booth as on-air talent for a pro football telecast.

While Scott and feature analyst Summerall worked the telecast for national viewing audience, CBS used local audio for San Francisco network with Bob Fouts and Gordy Soltau.

San Francisco play-by-play announcer Bob Fouts worked with Philadelphia analyst Tom Brookshier, while Chick Hearn was called in for CBS Control duty.

[10] Frank Gifford recounted in his 1993 autobiography The Whole Ten Yards that he requested and received permission from CBS producers to go into the losing locker room for on-air post-game interviews—a practice unheard of in that era.

The exhausted Meredith, in an emotion-choked voice, expressed pride in his teammates' play, and said, in a figurative sense, that he felt the Cowboys did not really lose the game because the effort expended was its own reward.

Gifford wrote that the interview attracted considerable attention, and that Meredith's forthcoming and introspective responses played a part in his selection for ABC's Monday Night Football telecasts three years later.

In the late 1960s and early 1970s, CBS used a marching band-like instrumental arrangement of the song "Confidence" (from Leon Carr's score for the 1964 off-Broadway musical The Secret Life of Walter Mitty) as the theme for their NFL broadcasts.

CBS' 1976 telecast of Super Bowl X between the Pittsburgh Steelers and Dallas Cowboys was viewed by an estimated 80 million people, the largest television audience in history at the time.

This game was the first Super Bowl to be played in prime time, was broadcast in the United States by CBS with play-by-play announcer Pat Summerall and color commentator Tom Brookshier.

Also contributing were Hank Stram (who had recently been fired by the New Orleans Saints); Jimmy "The Greek" Snyder; Sonny Jurgensen (working on CBS Radio coverage); Gary Bender; Paul Hornung; Nick Buoniconti and Jack Whitaker.

On October 18, 1981, Game 5 of the National League Championship Series between the Los Angeles Dodgers and Montreal Expos, which was supposed to be televised on NBC that Sunday afternoon, was postponed due to snow.

At the time CBS had reshuffled their #1 team lineup as Summerall's longtime broadcast partner Tom Brookshier was moved into a play-by-play role (teamed with former Detroit Lions legend Wayne Walker, at the time the sports director for CBS affiliate KPIX), and it was not immediately clear if Summerall was going to keep his position or if #2 play-by-play man Vin Scully,[26] whose contract was nearing expiration, was going to be promoted to take over.

Scully stayed with CBS through 1982,[27] joining NBC the following year to serve as their primary play-by-play announcer for Major League Baseball and golf broadcasts; however, he never called NFL games for the network.

When the red tape made showing big time college football too difficult to pull off, CBS got the idea to run Division III games on that Sunday.

At the NFL's annual meeting in Maui, Hawaii on March 15, 1987, Commissioner Pete Rozelle and Broadcast Committee Chairman Art Modell announced new three-year television contracts with ABC, CBS, and NBC, effective with the 1987 season.

Gumbel and Bradshaw replaced Brent Musburger, who was fired by CBS on April 1, 1990, and Irv Cross, who was demoted to the position of game analyst alongside Tim Ryan on play-by-play.

While Verne Lundquist replaced Summerall on games with Madden, Jack Buck (who was at CBS during the time as the network's lead Major League Baseball announcer) was added as a regular NFL broadcaster to fill-in.

On January 28, 2001, CBS Sports, Core Digital and Princeton Video Image introduced state-of-the-art, three-dimensional replay technology called "EyeVision" for its coverage of Super Bowl XXXV in Tampa (at Raymond James Stadium).

The "Eye-lert" was eventually extended on-air to a banner graphic that appears during the prime time lineup within sports broadcasts and segments of delayed regularly scheduled evening programs.

[64] The late-afternoon regional games held on December 1, 2013 (Denver Broncos–Kansas City Chiefs and Cincinnati Bengals–San Diego Chargers) drew a 16.7 household rating, a 29 share, and 28.106 million viewers from 4:25 to 7:47 p.m. Eastern Time.

The initial explanation by NFL on CBS host James Brown was that the network was cutting away from the game for more competitive action (at the time of the outage the result was not in doubt, with the Chiefs leading 37-19 and eventually winning 40–26), but later revealed to be technical difficulties.

[86] Once the 2017 NFL season got underway, Romo received critical praise for his work as a recent ex-player, most notably for his ability to predict offensive plays and read defensive formations from the booth, and "adding an enthusiasm that had been lacking with Simms".

[114] The New Orleans Saints-Chicago Bears playoff game on January 10, 2021, as it was broadcast on CBS, was called by their lead commentary team of Jim Nantz (play-by-play) and Tony Romo (color).

[140][144][145] During the 2021 season, CBS introduced a new feature known as "RomoVision" in collaboration with Genius Sports and NFL Next Gen Stats, which displays a top-down overlay of the field with players represented by X and O symbols during selected replays to assist in visualizing plays.

[146] During Super Bowl LVIII, CBS debuted an updated scoreboard, returning to a gradient-shaded appearance with revised typography, although the remainder of the graphics continued to follow the designs used since 2021.