CBS shared duties as primary Tour carrier with ABC Sports from 1999 to 2006, covering around 15 events per season.

[9] Chirkinian was particularly well regarded for the coverage of the Masters Tournament that he oversaw for four decades, working closely with the management of Augusta National to ensure they were satisfied.

He ensured as many microphones as possible were placed around the golf course to pick up the sounds of the tournament and golfers' conversations, rather than having commentators talk over silent footage.

Most of all, Chirkinian thought it important to allow coverage to focus on golfers and the shots they made, and was critical of recent innovations in golf broadcasting that he saw as distracting and unnecessary.

[12] The camera was known as "CBS Swing Vision" during its first year; it gained sponsorship from Konica Minolta the next season, an arrangement that has lasted over a decade.

[15] In the 2023 season, CBS began to experiment with technology that can predict where a ball will land while in-flight, and live in-game interviews with players (particularly Max Homa during a hole at the Farmers Insurance Open).

While Augusta National Golf Club has consistently chosen CBS as its U.S. broadcast partner, it has done so on successive one-year contracts.

[21] Due to the lack of long-term contractual security, as well as the club's limited dependence on broadcast rights fees (owing to its affluent membership), it is widely held that CBS allows Augusta National greater control over the content of the broadcast, or at least perform some form of self-censorship, in order to maintain future rights.

[22] Announcers who have been deemed not to have acted with the decorum expected by the club have been removed, notably Jack Whitaker[24] and analyst Gary McCord.

[22] Whitaker referred to the gallery at the end of the 18-hole Monday playoff in 1966 as a "mob" and missed five years (1967–1971);[24] McCord last worked on the Masters telecast in 1994, being banned that summer after using the terms "bikini wax" and "body bags" in his descriptions.

In 1994, after CBS had lost the rights to the National Football Conference to Fox (where Pat Summerall and his broadcasting colleague, John Madden would soon move over to) prior to the 1994 NFL season.

The Players Championship began imposing a similar rule in 2007 and the U.S. Open attempted to follow suit to a lesser extent in 2005, and has done so again with a new contract in 2015.

The club also disallows promotions for other network programs, except an on-screen mention of 60 Minutes should the final round run long, or right before the coverage ends.

[21] Other broadcast material not allowed include sponsored graphics used in regular PGA Tour events, blimps and on-course announcers.

[22] Only three hours of cable coverage is scheduled for the early rounds each day (CBS has a highlights package that airs in late night on Thursday and Fridays during the tournament).

As with the Masters Tournament (see above), the PGA Championship uses its own distinct theme music, which has included "The Gift" by David Barrett (1991–2002) and "Burlingame" by E.S.