[4][5][6] Amazon planned several special features for its inaugural game, including broadcasting alternate feeds with Spanish, Portuguese, and a secondary English broadcast featuring soccer commentators Ross Dyer and Tommy Smyth (intended for international viewers unfamiliar with the rules and terminology of American football), and a pre-show hosted by Tiki Barber and Curtis Stone.

[11] Alongside the main Fox feed, British English, and Spanish options, the Amazon Prime streams offered an alternate commentary feed featuring ESPN anchor Hannah Storm and NFL Network chief correspondent Andrea Kremer — the first all-female commentary team in NFL history.

[12] The Twitch streams offer access to the service's standard chat room (along with special football-themed emotes), an interactive extension, and co-streams featuring prominent personalities, while streams on Amazon Fire devices offer integration with the X-Ray feature to access statistics and other content.

[19] The deal also includes pre-game, halftime, and post-game shows, plus in-game highlights and original NFL programming.

[20] Because Prime Video is a subscription streaming service, the NFL will require Amazon to have its games syndicated on over-the-air television stations in the local markets of the competing teams.

[14] Prime Video, along with Twitch, Verizon, the NFL app, and the two teams' local stations, aired this game on December 26, 2020, featuring the San Francisco 49ers and Arizona Cardinals.

[28][29][30] The 2020 NFL Holiday Blitz on Prime Video featured a week-long slate of original content with celebrities and athletes including Action Bronson, Quavo, Cari Champion, Victor Cruz and Chad Johnson.