[3] From 1994 through the end of the 2022 NFL season, the package was distributed in the United States exclusively by DirecTV (which also offered it on the Internet, on certain tablets and smartphones, and JetBlue flights).

[7] Thus, offering NFL Sunday Ticket on cable cost CBS and Fox affiliates millions of dollars in lost revenue from local commercial breaks (as opposed to national ads sold by the networks).

[citation needed] Therefore, CBS and Fox have rules in their broadcasting contracts that mandate that NFL Sunday Ticket subscribers must be charged at a premium price.

The two services co-existed until the 2023 season; the YouTube TV version of Sunday Ticket only carries the NFL RedZone channel.

[11] DirecTV subscribers with interactive DVRs received a three- to four-minute recap of every NFL Sunday Ticket game on demand with this feature, via channel 1005.

[11] Starting in 2009, NFL Sunday Ticket To Go became available to non-DirecTV subscribers who were unable to receive satellite television in their homes or apartments due to line of sight issues, costing $50 more than those with DirecTV service.

[18][19] Between September 26, 2010, and December 29, 2019, DirecTV offered the full slate of NFL Sunday Ticket games on JetBlue flights to 50 destinations across the United States.

[20][21] The NFL announced on March 28, 2023, that it had partnered with RedBird Capital to form a new company called EverPass Media to distribute commercial rights to NFL Sunday Ticket, allowing bars, restaurants, casinos, and other commercial venues to continue showing games without reconfiguring their systems to accommodate a streaming-only platform.

[23] In July 2024, EverPass Media received an additional investment from Endeavor subsidiary TKO Group Holdings (owner of UFC and WWE), with Mark Shapiro joining its board of directors as a result.

On opening weekend of the 2021 season, CNBC reported that the league was interested in partnering with a streaming service for future rights, along with a stake in NFL Network.

[34] In October, CNBC reported that Apple wanted flexible and unrestricted global streaming rights, something that the NFL cannot offer due its existing deals with CBS and Fox that guarantee exclusivity of local games.

[1][2] In 2015, a class-action lawsuit was filed on behalf of NFL Sunday Ticket subscribers, alleging that the NFL, its member teams, its broadcast partners, and DirecTV engaged in a conspiracy to violate antitrust law, by granting DirecTV exclusive rights to sell the Sunday Ticket product, thereby restricting competition and forcing viewers to pay supercompetitive prices to view out-of-market games.

[36][37] In June 2024, arguments in the case began in federal court, with the class of plaintiffs covered by the lawsuit having grown to include more than 2.4 million residential and 48,000 commercial subscribers to NFL Sunday Ticket between 2011 and 2023.

[37][38] On June 27, a jury in Los Angeles found that the NFL had violated antitrust law in setting the price of the package and ordered a penalty totaling more than $4.7 billion.

[39] On August 1, Judge Philip Gutierrez overturned the verdict, ruling that two experts' testimony employed flawed methodologies.

[42] NFL Sunday Ticket was previously available in Canada through most major pay television providers, often in a bundle with other sports packages.