NGO 2.0 project is designed to enhance the digital and social media literacy of grassroots NGOs in the underdeveloped regions of China.
The Project was launched by Prof Jing Wang, in collaboration with the University of Science and Technology of China, NGO Communication Net, Friends of Nature, Sun Yat-sen University, and Ogilvy & Mather Beijing and Shanghai.
[1] The workshop has a two-fold task: first, to train those grassroots that already had websites to start using Web 2.0 tools and to rethink their digital communication strategy; secondly, to convince those that don’t have websites that they can bypass the labor-intensive and expensive 1.0 architecture to leapfrog into Web 2.0 practices.
This system will allow potential corporate donors to better leverage the Web/Web 2.0 as a means of enhancing their social responsibility programs.
The goal of these activities is to help Guangzhou based NGOs to develop prototypes of tools that will facilitate their nonprofit work.