The service is aimed towards Japanese Diaspora and the overseas market, similar to worldwide national channels such as CCTV-4, KBS World, TV5Monde, TVE Internacional, RTP Internacional, TV Chile, Rai Italia or RTR-Planeta, and broadcast through subscription TV providers around the world.

In Europe, the Middle East and North Africa, the service is broadcast via the streaming provider toober.com and other pay TV operators (Cable and Satellite), after JSTV ceased transmission on October 31, 2023, and in North America, it is broadcast via the streaming provider Jme after TV Japan closed on March 31, 2024.

[1] Contents generally do not carry English subtitles or dubbing, while a few of them, especially news, have bilingual audio (a feature kept from their original, domestic broadcast in Japan, where it is offered as well for Newscast Only).

NHK World Premium programs and contents are available online but for the linear channel, which mostly aired NHK titles including live events, were available on selected countries, including Asian countries outside Japan.

Following the termination of the European satellite service JSTV, on October 31, 2023, NHK World Premium is now available in Europe as an Internet broadcast offered via toober.