Contents are broadcast through shortwave radio, satellite, and cable operators throughout the world, as well as online and through its mobile apps.

NHK World changed to its current name in April 2018, as an effort to "establish wider global recognition" as a service with "Japanese roots".

Today's NHK World-Japan is a current affairs and cultural channel that broadcasts internationally via satellite and cable TV.

The NHK World-Japan digital on-screen graphic is not used at all when shows produced by JIB TV air as paid programming.

It is marketed with that very name in several regions of the world, including Asia, Oceania, Latin America and Europe.

Radio Japan provides two main feeds: NHK World Radio Japan runs a domestic SW relay station on 9750 kHz from 8:00 to 16:00 UTC:[11] It also leases some hours by several external relay stations for English service in: NHK World-Japan broadcasts via C-band and Ku-band satellites around the globe.