NON Records

Founded in 2010 by musician and graphic designer Bear Damen,[1] the label is known for electronic music with an emphasis on analog recording techniques.

The label emerged from a shared interest in creating electronic music for an international audience with a focus on analog recording techniques.

[3] In addition to being a recording artist, Bear also works for the graphic design bureau Unknown User, responsible for the label's album and promotional artwork.

[1] NON Records began to gain popularity within Amsterdam, securing a monthly showcase party at celebrated music venue the Melkweg under the name 'NON Night'.

[5] Soon artists began touring regularly outside of Europe, hosting showcases at South by Southwest in Austin[6] and the Winter Music Conference in Miami.