It provided practical tools, education programs, and evidence-based drug and therapeutics information to clinicians and patients, with the intention of improving the way health technologies, including how medicines and medical tests, are prescribed and used.

The campaign has been broadcast across a wide spectrum of media channels and addressed common health issues such as lower back pain, antibiotics, and the active ingredient of medicines.

[citation needed] NPS MedicineWise's activities have generated substantial financial savings for PBS, with the organization claiming that its information and education campaigns have reduced unnecessary prescriptions and improved prescribing decisions within the medical community.

[3] Various health professionals argue that, despite potential conflicts between cost-saving and the organization's Quality Use of Medicines mandate, NPS Medicinewise will continue to improve on the current PBS system.

Held every two years, the scientific program is designed to provide the latest and the controversial in the medicines and health environment and is delivered by international and nationally acclaimed experts.