Dave Clarke joined as Chief Executive at the end of 2004 and identified that these business relationships resulted in a network of advocates.
The model of "Networking for Advocates" was investigated in some research conducted by Martin Davies and Roger Croft of the University of Bath.
The purpose of the research was to further understand the importance of developing trust in business relationships.
The research identified certain networking transactions as the currency of developing trusted business relationships.
Mutual networking transactions Further feedback Monitor risk Risks The organisation is structured around local groups, and primarily delivers its benefits via a monthly lunch meeting, preceded by a business development seminar.