It was based on the NSU Prinz 1000 but with a longer wheelbase and a front overhang which increased available space both in the passenger cabin and in the luggage compartment.

With an external length of four metres the car took NSU into the lower rungs of the middle class saloon sector, as it existed at that time in West Germany.

Inside, domestic market cars featured a fashionable strip speedometer reminiscent of that found on the Opel Rekord B which had been introduced a couple of months earlier.

The Typ 110 came with a strip of 'simulated wood'[1] veneer across the width of the dash board, while a new heating and ventilation system testified to the car's middle class aspirations.

[2] The independent rear suspension design was of semi-trailing arm configuration and, similarly to most of the body and floor pan structure aft of the A-Pillar, was shared between the 1000 and Type 110.

[4] Other sources indicate even better performance for the Typ 110 SC, but by any reckoning it is apparent that the car's relative lightness of build and its energetic engine tended to place it at or near the top of performance tables for smaller saloons, albeit at a time when the German market best seller was still the relatively heavy Volkswagen Beetle offered, at this stage, only with 1200 or 1300 cc engines.

German reports nevertheless commended the car's ease of handling in city traffic and on mountain roads where the positioning of the engine above the driving wheels, at the rear of the vehicle, conferred a traction advantage in winter conditions.