NVivo is a qualitative data analysis (QDA) computer software package, formerly developed and marketed by QSR International, which is now part of Lumivero.

NVivo is used in the social sciences, such as anthropology, psychology, communication, sociology and human geography, as well as fields such as forensics, tourism, criminology and marketing.

Its developers state that it helps qualitative researchers to organize, analyze and find insights in unstructured or qualitative data like interviews, open-ended survey responses, journal articles, social media and web content, where deep levels of analysis on small or large volumes of data are required.

[1] The software allows users to classify, sort and arrange information; examine relationships in the data; and combine analysis with linking, shaping, searching and modeling.

The software can identify trends and cross-examine information in various ways using its search engine and query functions.