Eaton and LeBell married in 1948, and over the following years the couple became major professional wrestling and boxing promoters in Southern California.

The decision was challenged by some members of the National Wrestling Alliance who continued to recognize Carpentier as World Heavyweight Champion.

[4] The promotion also pioneered the use of closed-circuit television to show matches to fans who were unable to secure tickets for live events, an early precursor to the pay-per-view model that emerged in the 1980s.

[14] Eaton died on January 10, 1966, with Aileen's son from a prior marriage Mike LeBell taking over on behalf of his mother, who by then was a major figure in boxing.

[1] In August 1971, the promotion set a national gate record for an event headed by a bout between Blassie and John Tolos that drew $142,158 (equivalent to $1,069,514 in 2023).

After being defeated by André the Giant (who was reportedly unimpressed by the act and decided to stiff Hernandez), the Monster was unmasked - despite the mask being intended to be his real face - and turned into a child-friendly babyface.