It is the second track and first single from their fourth studio album, Danger Days: The True Lives of the Fabulous Killjoys (2010).

And then, all of a sudden, there was this real, big intensity underneath us, and it was the momentum we needed to dig deep and record another album".

The video features a strangely garbed outlaw gang called the Killjoys (Gerard Way as Party Poison, Mikey Way as Kobra Kid, Ray Toro as Jet Star and Frank Iero as Fun Ghoul), who are being pursued in the badlands around Battery City by the sinister executive Korse (Morrison) of Better Living Industries (BL/ind) and his vampire-masked henchmen (the Draculoids); in between battles with Better Living, the gang are indulging in pornographic magazines, fast driving, and hacking vending machines.

The Killjoys have a young girl named Missile Kid as one of their members (portrayed by Grace Jeanette), whom BL/ind is out to capture.

At the end of the video, after a standoff, the Killjoys lie defeated on the ground, and Missile Kid has been captured by Korse and the Draculoids.

[15] Urine was originally intended to play the roller skater "Show Pony", but was changed to a Draculoid as he cannot skate.

Originally, they had not planned on filming a full video for the track or releasing it as a single but due to feedback by fans to the trailer, they changed their minds.

The game was part of the International Series of the American League NFL, with the San Francisco 49ers facing the Denver Broncos.

Gerard Way said: "It was great, because it's a song about hard drugs and blow up the world, and we were doing it literally with a marching band, cheerleaders, fireworks and party football about to begin ... was amazing, it was very subversive and brilliant."

[3] Jason Lipshutz of Billboard called the song a "three-minute punk-rock blast" that "is a startling change of pace from My Chemical Romance's 2006 concept album The Black Parade".

[24] Sara D. Anderson of AOL Radio noted, "By the looks of their new single and its paired video teaser, MCR are opting for an effervescent, light-hearted sound compared to their heavier-themed efforts.

"[25] MTV's Chris Ryan said the song "gets right to the point, exploding out of the gate with an absolutely ferocious riff that could have been ripped right off of an old Stooges album.