[citation needed] The film is told as an autobiographical narrative in the voice of Luv Kumar.

Luv Kumar's parents fell in love and married despite belonging to different linguistic backgrounds.

Suddenly, girls start finding him attractive, including women who had rejected him earlier.

He goes on a spree with numerous girls, conveniently forgetting Anu who has fallen hopelessly in love with him.

When Luv's mother dies, plunging his family into enormous grief, his father reflects on his relationship with his wife and feels terrible that he had taken her love for granted.

This strikes a chord in Luv who realizes how he has taken Anu’s love for granted and hurt her.