[4] G. V. Ramana (born c. 1974),[5] popularly known by his nom de plume Jeevi, is a graduate of BITS Pilani who had short stints in software and finance firms.

At that time, for a cinephile like him staying outside Andhra Pradesh, latest information related to Telugu films was scarce and hard to find and so he decided to launch a website.

Producers like Shyam Prasad Reddy, K. S. Rama Rao, Chalasani Ramesh, and Sravanthi Ravi Kishore evinced interest regarding the information on the website.

[6] In August 2009, CNBC TV18 wrote, "Idlebrain is an online Telugu movie ready reckoner for film buffs who find themselves working in a distant land."

It also noted, "While most film websites run on industry gossip, what strikes you about Idlebrain.com is information about overseas screenings for Telugu expats starved of their regular dose of popular movie stars.

[8] It has been noted by distributors that Jeevi's reviews affect the box office performance of films in the overseas market and the DVD rental prices are decided based on his ratings.