[2] She was the first female member of the executive board, and led the global brand strategy and communications of the business, which turned over approximately €3.5 billion in 2017.

[3] She first worked for the Swarovski Crystal Business in Hong Kong before developing its branding and creative services functions in New York, followed by Paris, London and Singapore.

[6] On joining the family business in the mid-1990s she initiated a program of collaborations between the Swarovski brand and leading figures in fashion and jewelry, design and architecture, and stage and screen.

[11] Featured designers included Zaha Hadid, John Pawson, Tom Dixon, Ross Lovegrove, Arik Levy and Yves Behar.

In recent years, Swarovski crystals have featured in movies including Moulin Rouge!, Black Swan, Skyfall and Disney's live-action Cinderella.

In the music industry Swarovski oversaw collaborations with costume designers for performers such as Beyoncé, Taylor Swift, Jennifer Lopez and Madonna.

In 2016, Atelier Swarovski launched its home décor range, partnering with designers such as Daniel Libeskind, Ron Arad, Tord Boontje, and Fredrikson Stallard.

[12] This launch saw the brand further its commitment to ‘conscious luxury’, a concept it defined as creating beautiful products with the best available materials in a responsible way.

In 2018, the company supported a research program with BSR (Business for Social Responsibility) to explore and improve the lives of women in the jewelry supply chain.

In December 2021, she announced resignation from her family firm after 26 years to start a new chapter in her career, and that she would remain involved with the Swarovski Foundation as Chair Emeritus.

[18] In 2022, Swarovski received the Women's Entrepreneurship Day Organization’s Accessories Pioneer Award at the United Nations, celebrating her as a trailblazer and innovator in her field.