She worked in corporate finance, including in roles at PwC and Brookfield Multiplex, before launching her cooking blog in May 2014.
[3] It was the bestselling book in Australia in 2023 and was the highest-selling title by a debut Australian author in its first week of release.
[7] Maehashi's Golden Retriever, Dozer, features at the end of each RecipeTin Eats recipe and has built his own online following.
[8][4] During Australia’s COVID-19 lockdowns, Maehashi created and contributed to a GoFundMe page to fund meals for healthcare workers.
[4] Reflecting the popularity of RecipeTin Eats, in 2024 the Australian satirical website The Betoota Advocate published a mock news story with the headline “Entire Nation Seemingly Unable to Cook Without Consulting RecipeTin Eats”.