Robert John Burck (born December 23, 1970), better known as the Naked Cowboy, is an American street performer, singer, songwriter, and occasional actor.

[2][3] He wears only cowboy boots, a hat, and white briefs, with a guitar strategically placed to give the illusion of nudity.

[8] He made an appearance in Donnybrook, Dublin, Ireland, on January 25, 2009, where he performed his theme song "I'm the Naked Cowboy" at a Leinster Rugby game before 18,000 spectators.

[11] Burck has made appearances in three music videos, including Cake's "Short Skirt/Long Jacket", Tyler Hilton's "When It Comes", and Nickelback's "Rockstar".

At his announcement, Burck stated that he has a "very conservative policy" and that he had an "unapologetic commitment to our borders, our language and our culture", borrowing a well-known catchphrase of radio host Michael Savage.

[21] Bloomberg referenced the Naked Cowboy during the tenth 2020 Democratic primary debate in Charleston, South Carolina, on February 25, 2020.

[25] Burck alleged that the ads infringe on his trademark by "using his likeness, persona, and image for commercial purposes without his written permission and by falsely suggesting that he endorses M&M's candy.

Following his release, Burck reportedly received a "hero's welcome" from attendees at Daytona Beach Bike Week after he returned and a local music store, along with Takamine, donated him a new acoustic guitar to replace the one that was damaged during his arrest.

[38][39] In May 2021, it was reported that Burck had asked a judge to allow him to withdraw his no contest plea and that his attorney sent a letter stating that he plans to sue the Daytona Beach Police Department over the arrest.