[5] The model provided discounted wine when ordered in advance.

[10] In December 2019, The Majestic portion of the business, including stores and branding, was sold to private equity firm Fortress Investment Group.

[13] Naked Wines' customers (called Angels) fund independent winemakers worldwide in return for wines at self-described "wholesale prices.

"[14] However, the Financial Times notes that most wines sold by Naked Wines are not available on the retail market, "making direct price comparisons virtually impossible," and most wines are priced "close to the usual retail price.

When prospective buyers look at a wine's page, they will see previous customers' reviews, which helps them determine what they want to try.