Namasamkirtana

More commonly practised by members of the Vaishnava tradition, the namasamkirtana is characterised by devotees chanting the names of God in a religious gathering, in an expression of bhakti (devotion) and in a bid to achieve devotional ecstasy.

This practice is regarded to have become popularised by the traditions that centred around Chaitanya, Vallabha, and Vithoba.

[3] In Vaishnavism, the chanting of any or all of the names of Vishnu, either with or without the help of a japamala (rosary), is regarded to offer punya (religious merit) to the chanter, and is hence an important part of ritualistic worship.

[4] Chanting the names of Vishnu is regarded to be a method of salvation in the Kali Yuga.

[5] According to Gaudiya Vaishnavism, the loud chanting and singing of the name of God is regarded to be conducive to attaining salvation, since it is considered to represent a more expressive love of God and thereby constitutes a greater spiritual experience.