A naming firm is a type of marketing service that specializes in the linguistic art and science of product and company onomastics.
[4] They often suggest taglines or positioning statements, and might also consult on logo design and corporate identity.
[5] Some agencies also include market research and consumer focus group testing.
[6][7][8] Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening.
[9] Legal counsel is generally secured for trademark registration and application activities.