[8] Over the next two years, Video Workshop completed work on many television shows and serials (like Boogie Woogie for Sony, Colgate Top 10 for Zee Entertainment, Gaatha for Star India), advertisement films/TVC's (for producers like Sunil Manchanda of MAD Entertainment) and music videos (for producers like Sanjay Gupta, Kunal Kohli and Anubhav Sinha).

Prime Focus provided technological creative services such as visual effects, sound and digital intermediate (DI) for television and movies.

[citation needed] In 2006, Malhotra listed Prime Focus on the Indian stock exchange and he became the first managing director and chief executive officer of the newly-listed company.

[12] In August 2021, Malhotra's stake in Prime Focus Limited, DNEG's parent company, was boosted to 70% from 35% following a $250 million investment from UK-based firm Novator Capital Advisors.

[14] On 25 January 2022, DNEG announced its entry into a definitive business combination agreement with Sports Ventures Acquisition Corp. (Nasdaq: AKIC).

His credits include The Hurricane Heist (2018), Horizon Line (2020), Brahmāstra: Part One – Shiva (2022), the live-action trilogy Ramayana, and the animated feature The Garfield Movie (2024).