Nand Kishore decided not to follow his father in their traditional family business of shoe-making, and even let go of a government job in a national bank.
Jaipur Rugs provides a steady income for people living in the most rural parts of India by connecting them with markets across the world.
They have five children, Asha, Archana, Kavita, Yogesh and Nitesh, all of whom are involved in specific roles in the Jaipur Rugs Company.
The journey of Jaipur Rugs has found international acclaim and has also been mentioned in many publications worldwide, such as: ‘Fortune at the Bottom of the Pyramid’ by CK Prahalad was published in 2009.
Published in 2014, Rashmi Bansal talked about N. K. Chaudhary and Jaipur Rugs, from its very inception to the scale it has achieved now, in her book Take Me Home.