[2] During the later years of his career at Kalmar FF he was sometimes referred to as the Swedish equivalent to Alex Ferguson.

[3][4][5] A forward, Bergstrand started playing first team football at the age of 16 for the local small town club Markaryds IF.

He had short spells at Allsvenskan clubs Halmstads BK and Kalmar FF as well as a trial with Manchester City in 1980, who were unable to sign him due to work permit issues.

During his first season as manager, the team finished first in the Superettan-table, gaining promotion to Allsvenskan after a four-year stint in the second division.

However, Bergstrand was sacked as the manager of Hammarby on 18 November 2016, with the board citing "a need to get a new voice and new energy into the club's sporting development".