The brand initially gained recognition as a maker of travel bags, utilising waxed cotton canvas borrowed from military field tents.

After acquiring Green Sport Monte Bianco S.p.A - a small backpack company - from a Turin artisan, Rosset relocated the headquarters to Quart, where production began with approximately fifteen employees.

[1] In 1995, the launch of the Rainforest Jacket propelled Napapijri into urban fashion, establishing the brand as an iconic presence in the streetwear world.

Its distinct visual codes include flap pockets, diagonal neck cuts, bold colors, and the careful choice of durable premium materials.

Napapijri collaborated with Karl Lagerfeld (2002), Yoshinori Ono (2010), Martine Rose,[6] Patta,[7] Obey (2024),[citation needed] Fiorucci,[8] and Luisa Via Roma.