Narmada Seva Yatra

The yatra ran for 148 days from December 11, 2016, to May 15, 2017, and began and ended at Amarkantak, the origin of the Narmada river in Anuppur district,[1] after traveling around Madhya Pradesh.

Some of the attendees included spiritual leaders Sadhguru Jaggi Vasudev[4] and the Dalai Lama,[5] actors Vivek Oberoi, Anupam Kher, Govinda and Suzanne Bernert, and classical musicians Sonal Mansingh and Vishwa Mohan Bhatt.

"[1] Sadhguru said on Twitter that this "seva" or service should be the "sacred duty of every citizen of Madhya Pradesh"[citation needed] and called for a similar river conservation program that would be nationwide.

[4] The initiative to promote fruit sapling plantation and stop fertilizer use has found approval among environmental experts in India.

[3] A petition was filed in the Madhya Pradesh high court against the yatra, regarding the amount of money being spent on the campaign.