Each individual story told within that universe (such as an episode or even a season of television) is a small narrative, or a variation of the worldview.
Ōtsuka argues that once the fans consumed the official narrative, they were able to make their own variations from the worldview referenced by the original work.
[1] The philosopher Hiroki Azuma was heavily influenced by narrative consumption when writing Otaku: Japan's Database Animals.
[1][2] Azuma's use of narrative consumption in his work sparked a renewed interest in the theory, which led to a second edition of Ōtsuka's book in 2001.
[1] Marc Steinberg writes that Azuma helped narrative consumption gain "canonical status within manga and anime criticism".