Nash (brand)

The Lia Show, which had been separately syndicated by Westwood One in the evening hours, replaced Garner in August 2020[2] until it was itself cancelled at the end of 2022.

A sub-brand, Nash Icon, covers radio stations and a record label oriented towards acts associated with the 1990s and early 2000s.

The Nash Icon brand encompasses radio stations, content, and events oriented towards the "biggest country artists of the last two decades, who are still recording and touring but not getting enough exposure today"; Westwood One CEO Lew Dickey felt that there was not yet a "middle ground" between modern and classic country similarly to that of the Adult contemporary format (which lies between Contemporary hit radio and classic hits).

[52] The Nash Icon brand also includes a vanity label for veteran country artists operated in partnership with Big Machine Records.

In a commentary from Radio Insight, Lance Venta notes that Nash Icon's soft launch did not generate the attention that Nash FM got, adding that the stations that flipped to the format are in markets with more than 2 Country outlets (or in the case of Kansas City, 3 and Toledo, Ohio, 4) that have better ratings and more established, while others (like KQLK at Lake Charles, Louisiana) flipped from a format that had good ratings in order to cut into the ratings of a competitor (KNGT) and to protect a sister Country station (KYKZ).

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