The transmitter is on Fort Argyle Road amid other FM and TV towers, west of the city in unincorporated Chatham County.

Savannah broadcasting pioneer Al Jennings not only managed the station, he was a frequent on-air presence, voicing numerous commercials, sports reports, and programs featuring big band music and adult standards.

A personal friend of Savannah native son Johnny Mercer, Jennings often paid tribute to the legendary songwriter with radio shows featuring unique insights and trivia.

WJCL-FM was one of the first radio stations in the area to use an automation system to play music and commercials, following WEAS-FM's earlier attempts in the late 1960s, which did not succeed.

Other notable personalities on the station in its early years included Ben Mayo, host of an afternoon program called "Music with Mayo", Joe Cox, known to a generation of Savannahians as weatherman "Cap'n Sandy", Charlie Solomons, who played drums in a local big band and featured big band music on his morning show, and Pete Preston, who was also a weathercaster on WJCL-TV.

It began calling itself "KIX 96".1⁄2 Notable DJs in the country format included Big Mac, Bill West, Tyler Morgan, Jay Scott, Boomer Lee, Mike Miller and Laura Anderson.