After finishing school, she entered the Faculty of Advertising and Public Relations at the St Petersburg State University.

In 2015, Ivleeva moved to Moscow, where she got a job as a car dealership manager and entered Ostankino TV school of television.

[19] At the end of September 2017, Ivleeva, together with Ida Galich, hosted the red carpet of the 5th MusicBox-2017 Real Award ceremony.

[20] In the summer of 2020, she made another come-back as the show's host after 690 thousand comments were left under the TV channel's publication asking to bring Ivleeva back to the project.

[24] On August 21, 2018, Russian journalist Yuri Dud released an interview with Nastya Ivleeva on his YouTube channel, vDud.

In the summer of 2019, Ivleeva endorsed the joint commercial campaign of the Russian retailer, Magnit, and American beverage manufacturer, Pepsi.

As part of her ambassadorship, Nastya launched the Dance in Pepsi Style challenge on TikTok, which gained 100 million views.

[28] In the same year, another collaborative project between PepsiCo and Nastya Ivleeva was launched within the Magnit stores chain, which saw her create limited edition Lay's chips.

[29] In 2020, Nastya Ivleeva appeared in the 33 Questions video, a project by Vogue Russia for their YouTube channel.

During the lockdown implemented after the surge of the COVID-19 pandemic, Ivleeva launched a series of daily live streams on Instagram inviting famous guests as co-hosts.

[32] Amidst the pandemic, she donated 1.5 million rubles to the charity foundations providing support to poor and severely ill people, as well as families with children in difficult living conditions.

Part of the money was transferred to the Alliance of Doctors trade union, which provides protective gear to healthcare workers.

In the spring of 2021, Ivleeva became an apostle for a charity app Help, which was founded by actor Nikita Kukushkin and conducts targeted support for the elderly.

In June 2021, Nastya will host MUZ-TV 2021 Music Awards together with journalist Ksenia Sobchak and actor Alexander Revva.

[42] On 25 April 2024, a Moscow court imposed a 50,000-ruble ($560) fine on her, saying her social media posts calling for peace "discredited the military".