Nathan Polk Morton (September 25, 1948 – November 30, 2005) is best known as a pioneer of the "big-box" retail method.
Born in Washington, D.C. to Robert and Natalie Morton, his elementary and junior high school years were spent in the Town of Tonawanda, a northern suburb bordering Buffalo, New York.
His career in retail began with Two Guys, and he later moved to Target Corporation, where he was instrumental in that chain's expansion to the West Coast.
He was later recruited to join Soft Warehouse Inc. as its chief operating officer and CEO in 1988, oversaw changing the company's name to CompUSA and taking it public in 1991.
Morton was also a co-founder and twice served as President of CompTIA, the Association of Computer and Software developers and resellers.