Donald M. Hobart, future head of the division, joined in 1923, though he ended up resigning from the company in 1928 because he desired to work on the selling side of the concept.
[5][6][7][8] The goal was to encourage manufacturing companies to make more effective use of advertising in Curtis publications like The Saturday Evening Post and The Ladies Home Journal, both of which would go on to have a major impact on 20th Century popular culture.
Standard techniques like probability sampling, and concepts like focus groups, were either developed at National Analysts or saw some of their earliest application.
Select other contributions to the industry include: More than a full century after its inception, NAXION remains headquartered in Philadelphia, PA, and operating as a hybrid marketing research and consulting firm.
[14] Industries served include: healthcare, pharmaceuticals, communications, technology, media, energy, financial services, residential design, transportation, B2B and consumer products.