The National Express Midland Metro brand name and logo were not carried on trams and on most publicity, just 'The Metro' branding with the exception of printed timetables.

The Midland Metro was built and operated by the Altram consortium owned by Ansaldo, John Laing and National Express opening on 30 May 2005.

The operating company was previously named Travel Midland Metro in keeping with National Express' previous naming structure for subsidiary companies.

[8] Originally trams were intended to carry an off-white with yellow, blue and green stripes livery,[9] but instead carried a purple, yellow, red, green and grey livery.

[10] Media related to West Midlands Metro at Wikimedia Commons