The National Institute on Media and the Family (NIMF), founded by psychologist David Walsh in 1996 and closed in 2009[1] was a nonprofit organization based in Minneapolis, Minnesota.
In late 2003 Walsh proposed the coining of a neologism to fill what he sees is a gap in English vocabulary: killographic, to be defined as the "graphic depiction of brutal violence."
"[7] On December 6, 2005, the ESRB assigned a failing grade of "F" to NIMF for its seriously flawed Video Game Report Card released the previous week.
[8] The ESRB cited inaccuracies, incomplete and misleading statements, omission of material facts, and flawed research as key factors in assigning the failing grade.
In addition to the overall failing grade, NIMF was given a demerit for elevating its political and media agenda over their stated concerns for consumer welfare, particularly those of children and teenagers.