The National Limousine Association (NLA) is a voluntary, non-profit, tax-exempt organization founded in 1985, dedicated to representing and furthering the worldwide, national, state and local interests of the luxury chauffeured ground transportation industry.
[2] Ride Responsibly is an initiative started in February 2015 by the NLA[3] to inform the public in an effort to ensure safer ground transportation.
The campaign aims to bridge an industry-wide gap between the rights of passengers and the responsibility of service providers.
The campaign establishes best safety practices for prearranged car services and transportation network companies (TNCs), which include ride-hailing app car services.
The association currently has a membership base of over 2,000 organizations,[6] which encompasses a diverse range of companies such as EmpireCLS, BlackLimousines, Dav El/BostonCoach, Carey International and Groundlink.