The charity aims to challenge negative attitudes towards maths and promotes effective approaches to improving functional numeracy skills.
Chris Humphries, former chair of National Numeracy and a former chief executive of the UK Commission for Employment and Skills, said: "It is simply inexcusable for anyone to say: 'I can't do maths.'
[4] National Numeracy is supported by a number of celebrities, including Rachel Riley, financial journalist Martin Lewis of Money Saving Expert, author, television presenter and mathematics teacher Bobby Seagull, financial writer Iona Bain, Strictly Come Dancing's Katya Jones, Great British Bake Off 2020 winner Peter Sawkins, and the poet and comedian Harry Baker.
[6] The report, which focused on low levels of numeracy in the UK, showed how charities and funders can help people to be confidently numerate.
On 30 October 2014 National Numeracy CEO Mike Ellicock was featured on an edition of ITV's Tonight documentary programme The Trouble With Numbers.
It also included a feature from A Question of Sport in which team captains Phil Tufnell and Matt Dawson took part in a sport-related maths quiz with the audience, which was also made available on the BBC Radio 5 Live website.
In February 2015, National Numeracy made a complaint on Twitter about a L'Oreal Paris print advertising campaign, featuring Oscar-winning actress Helen Mirren, which included the tagline "Age is just a number and maths was never my thing".
"[11] Speaking to BBC News about the change, National Numeracy's Mike Ellicock said "Throwaway remarks about being 'no good at maths' are so easy to make and so damaging in the way they normalise negative attitudes.
[17] 2014: National Numeracy-commissioned research by Pro Bono Economics found that over the course of a year, the cost of low levels of numeracy is estimated to be around £20.2 billion which is roughly 1.3 per cent of GDP to the total UK economy.
[21] National Numeracy cites its aim as "to enable everyone across the UK to be confident and competent in using numbers and data, to be able to make good decisions in their daily life and at work.".