National Pie Day

It started in the mid-1970s by Boulder, Colorado teacher Charlie Papazian[1] after he declared his own birthday, January 23, to be National Pie Day.

[3] In 2014, the American Pie Council partnered with Paramount Pictures in promoting the romantic thriller film Labor Day in conjunction with National Pie Day.

The APC distributed a promotional poster to pie shops and bakeries featuring images of the film's stars Kate Winslet, Josh Brolin, and Gattlin Griffith in the pie-making scene.

The poster is captioned, in part, "It makes the time we spend together, just a little sweeter.

"[citation needed] Notwithstanding any problematic overtones, though, Variety's take on the scene was "What damage [the 1999 film] American Pie did for the pie industry, Labor Day has reversed.