One of the first movies to use subtractive color was a silent film titled Cupid Angling (1918).
In 1932, Walt Disney made the first film to use a red, green and blue color process (Technicolor), Flowers and Trees.
Three years later, the first feature length movie to be filmed entirely in 3-color Technicolor was Becky Sharp.
Later in 1929, the first color talking movies were being made, such as Paris (Warner Bros.), Rio Rita (RKO, first RKO color movie, color sequenced), Sally (Warner Bros., third all-color, all-talking feature), Gold Diggers of Broadway (Warner Bros., second all-color, all-talking feature), The Hollywood Revue (MGM's second musical, after The Broadway Melody) and many more.
Like 1929, the original color negatives for many movies of the year are considered lost and only survive in black-and-white due to the studios wanting more space in their film vaults so they threw away the films and aired them on black-and-white television before, but some color movies from this time have been found throughout the years.
In 1932, Walt Disney released the first three-color Technicolor film, Flowers and Trees.
1939, which is considered by many film buffs as Hollywood's greatest year, had hits in color, such as The Wizard of Oz, The Women, Dodge City and the most successful of them all, Gone with the Wind.